JazzFest Branding Redesign
Goal
Redesign the existing branding and visual identity of the New Orleans Jazz and Heritage Festival, including a logo, and several brand touchpoints.
Branding Audit
Through researching the festival, three important core values can be indentified based on the character and attributes the branding is attempting to represent.
- Diversity
-
Heritage
- Innovation
The existing branding of Jazzfest may accurately convey some of these core values, but there exists a notable opportunity for enhancement. While the current logomark, logotype, and auxiliary branding elements do successfully communicate the energy and vibrancy of jazz and New Orleans heritage, it lacks a modern sensibility that would help convey the innovative qualities inherent to the festival as it moves forward in today’s cultural and musical landscape.